How to build a community of more than 200K people
Over the past 10 years I’ve built a community of more than 200,000 people across my different channels.
Here are 20 lessons I’ve learned about community building (in no particular order):
1: be yourself and stop trying to be like others you admire
2: a strong online community is the most valuable business asset for a one-person online business
3: you have to get good at talking on video
4: people aren’t paying as much attention as you think they are so stop worrying about them
5: reduce your workload by repurposing good content a few months later - people either haven’t seen it or won’t remember it
6: give away as much as you can for free - people will still buy from you
7: stop trying to be like everyone else - share your own stories and perspectives
8: daily, consistent posting is how you’ll grow
9: it will take much longer to grow a community than you think it will
10: find the best sentence in your post and put that first. Getting people to stop their scroll is 95% of the challenge
11: format content so it’s easy to read (think bullet points, short sentences and emojis)
12: study the content of creators you admire and use it to inspire your own content
13: create systems around your content posting - e.g. idea capture, content funnel, posting schedule
14: write for one specific person
15: people need to be told to take action so use lots of CTAs
16: if content isn’t performing then spend time trying to work out why (and then fix it)
17: if content is working, spend time trying to work out why (and make more of it)
18: make decisions based on insights and data
19: getting people to stop their scroll is 95% of the challenge
20: provide something new to people or they’ll pay no attention to you
Thanks for reading and catch you in my next post :)
Clare x
Dr Clare Le Roy
Courses and Templates for Designers and Architects
DO YOU WANT TO….
Improve your professionalism?
Find more clients?
Bring in more revenue?
Create better systems and processes?
Then check out my business courses and templates for designers and architects.
These courses and templates leave you with work done - not just a long list of things you need to do next. We have a really strong focus on taking action and getting things created that improve your business.
