Product and Service Ideas for Interior Designers (make more money!)
Every design business is unique ...
The different experiences, services and products that you provide to your clients are what will set you apart from your competition.
Plus - having more than just 1:1 client work to rely on for generating revenue is how you will ensure you hit your revenue targets each month - even in those slow months.
In this post I’m sharing a range of revenue generating ideas that will get your creative juices flowing for new products, services or experiences you could offer your clients.
Do not try to create all of these. Pick one to start with and plan, create and deliver that. See how it resonates with your community and if you don’t have luck with that option then try a different idea.
Also make sure to choose the products or services that work for your personality, your business and your community.
Some of these products and services are quick and easy to create, while others will take you a bit longer to put together.
Remember, you are aiming to create fun experiences for your clients that will give them a transformation that they will want to share with their friends and family.
You will also make more money at the same time - bonus!
Content/Downloads
What can you create and sell on your website for people to download (for a fee)?
Here’s some examples:
E-books
Recorded trainings/videos
Planning kits
Renovation planning calendars
Questionnaires
Quizes
Cheat sheets
Blueprints
Checklists
Action Plans
Summaries
Resource List
Workbook
Resource Library
Supplier Lists
Inspiration guides
Playbooks (e.g. renovation step by step plan)
Compilation of your most frequently asked questions/Q&A
Renovation kits/folders
Done for you
Create done for you designs or products that clients can download for a fee:
Processes
Schedules
Templates
Spreadsheets
Bundles
Design Packs
Online 1:1 client offerings
Traditional interior architecture/design/decoration 1:1 services
2D or 3D renders (either for clients directly or collaborate with partners e.g. builders, architects, cabinet makers)
E-design packages
Online design consultations (host via Zoom - offer similar value as you do in your live consultations)
Design in a box - draw up a plan and package up samples and send out to clients for their kitchen or bathroom renovations
Floor plan reviews - advice on floor plans via Zoom
Finishes selections - advice on selecting finishes (e.g. for bathrooms/kitchens/small projects)
Accountability calls - keep clients on track with their renovation with regular accountability calls
Online teaching
What can you create and sell on your website that teaches what you know?
Here’s some examples:
Short trainings online - quick tips trainings
Live or pre-recorded webinars
Interview series (expose your clients to a wide variety of expertise with expert interviews)
Tutorials (short videos where you explain particular aspects of your experience or knowledge - package these up or offer them as a membership)
Mini-courses or online courses
Online workshops (similar to the group experience but offer this online instead)
Group Experiences
Scale the way you work and offer experiences to more than one person at a time.
Here’s some examples:
Group sourcing or shopping trips
Live workshops (e.g. styling workshops, flat lay workshops)
Weekend retreats (e.g. 'plan your renovation weekend retreat')
Renovation 'day out' (take a small group of clients to each of your main suppliers and help them select everything they need for their bathroom renovation - include your trade discounts)
Renovation Tours - host a paid tour of one of your completed projects. Talk about the process of design, finishes you selected and let them experience the completed space
Live Masterclass (e.g. how to renovate, how to design on a budget - bring in experts or host it yourself)
Implementation workshops - help them map out their design or renovation project in a full day with you
Other live events - e.g. host a fun evening out at a local supplier - perk for supplier is you bring your audience. Perk for your clients might be access to discounts on the night.
Design lunch - host a special lunch, invite guest speakers, give out goody bags
Other ideas
Budget calculators
Self assessments
Progress tracker
Mobile apps
Mentoring or coaching early career designers
I hope this has given you some ideas for new products, services and experiences you can create for your clients.
Don’t just close the browser and move on with your day. Pick one of the ideas in the lists above and actually implement this in your business. It could be the start of something life changing for you!
Good luck! :)
Courses and Templates for Designers and Architects
DO YOU WANT TO….
Improve your professionalism?
Find more clients?
Bring in more revenue?
Create better systems and processes?
Then check out my business courses and templates for designers and architects.
These courses and templates leave you with work done - not just a long list of things you need to do next. We have a really strong focus on taking action and getting things created that improve your business.
Enjoy the rest of your day!
Clare x
Dr Clare Le Roy
