Most designers don't do enough awareness building activities (top of funnel). But to find clients you must be doing lead generation activities DAILY. Sales is a simple numbers game. In this post I share how it works, plus give you 14 ideas for how to find more clients.
Read MoreIf you’re like most of the designers I meet the idea of "selling" probably makes you uncomfortable. You don't want to come across as pushy or sleazy and instead want to build genuine connections with your clients and help them create the spaces of their dreams. Fortunately it's possible to improve your sales skills without compromising your integrity or values and in this post I share a few tips to help you do that.
Read MoreThere's quite a bit that goes in to a great initial design consultation. You have to find a balance between providing value during the consultation while also selling the next step of your process (i.e. a larger, more lucrative project). The consultation is a chance to build rapport and trust. It's not only a chance for your client to see if they like working with you, it's also a chance to see if you like working with the client. In this post I share some of my top tips for how to make the most of this meeting.
Read MoreThe most important thing about creating a successful design or architecture business is understanding your clients' wants, needs and desired outcomes better than they understand them themselves. You have to shift from thinking and talking about services and products to thinking about the outcomes they really want. I’ll explain how in this post…
Read MoreDo you hate the idea of selling?? Or dread conversations with clients about money? If so you’re not alone, most designers I meet do! In this post I’m sharing some tips to help you get over your fear of sales or that feeling that sales has to be gross.
Read MoreHere's a different way to think about your initial sales calls with potential interior design clients….
Read MoreOne thing I know many creative people really don't like is selling themselves.
But I want you to learn that selling doesn't have to be sleezy or creepy or pushy - in fact if you really believe in your product or service then you should feel completely confident in what you are selling as you know it is something that your clients need and will help them solve a problem they have.
Getting good at sales is an essential skill if you want to grow a business and continue to do what you love. After all if you aren't making money, your business isn't going to survive!
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