Posts in YouTube
4 reasons why you should pass on your trade discounts to clients

Today I'm giving you 4 reasons why I think it's essential to pass on your trade discount to clients. There's a tradition within the interior design community that in order to make money you have to take a cut of the discounts you get from trades. But I built a very successful design business by passing my discounts on in full and it was one of the secrets to why I managed to book so many clients. I'll share what I mean in this video!

Read More
Show your face in your marketing!

People want to do business with other people – not with brands that have no face or personality behind them.

And that’s why it’s crucial that you are showing your face – both via pictures and videos – in your marketing and content. In today’s video I share some actionable tips and ideas for you to start doing so you can get some great images of yourself to use in your marketing (e.g. on your website, Instagram, YouTube channel).

Read More
The key numbers you need to track in your business

Is your business making money? You may not even know if you aren’t tracking these key metrics.

Here are the key numbers or metrics you should be tracking in your business so you can keep yourself accountable, follow any seasonality (e.g. are there particularly slow periods you need to stay on top of), find out how many leads you’re getting and ultimately help you to see if your business is actually making any money!

Read More
How to create better blogs and videos – a simple 3 step framework

Today I am sharing a simple 3-step framework for creating better content (e.g. blogs, videos or Instagram stories). If you spend 5 minutes planning out your content around this framework before you hit record or start writing your blog post you will find it so much easier to get your point across and it will also help your community remember the messages that you are trying to share.

Read More
Build your business around YOU first

I hear a lot of excuses and reasons why people can’t start or grow their businesses. “I’ll do it when my kids start school”, “I’ll do it when COVID is over and I don’t have to home school”, “I’ll wait until I have a bit more time”.

The problem with these sorts of excuses is they hold you back from ever achieving anything. Instead of excuses for why you CAN’T do something what you should be doing is designing a life on purpose – so you fit what you want to achieve in terms of goals, dreams, aspirations around what you CAN achieve in your life.

Read More
How to price your interior design services

One of the questions I get asked the most is about how to price interior design services.

The overarching answer is that pricing creative services is really more an art than a science but in this video I give you a formula (that’s easy to use I promise – no tricky maths required!) for how to think about pricing your services so you can base it in some kind of foundation rather than pluck a number out of thin air and hope you make some money (which is the way I find many designers price their work).

Read More