In this post I share some tips for how to think about sorting, managing and storing the copious amounts of samples and materials you will collect as a designer or architect.
Read More
If your design business isn’t as profitable as you would like it to be then there are normally two quick fixes you can make to immediately increase profitability (without having to find more clients). In this post I share what those are and how you can implement them today.
Read More
In this post I go over some basic principles behind creating a website for your interior design or architecture business. I also share the pages that I suggest you create when putting together your design business website and give you tips for how to help your website convert visitors in to paying clients.
Read More
Here are 5 ways to use Pinterest in your Interior Design Business to generate more clients and traffic to your business.
Read More
Every day I get multiple messages with questions from people in my community about how to start an interior design business and in this post I am sharing the answers to the most commonly asked questions - like; how did I first get clients, how to price your fees and services, how to find suppliers to work with and how to get a job with an interior design firm. My answers to these (and many other!) questions are inside this post, so come and take a read!
Read More
In this blog post I am sharing three of the key mistakes I see designers make when they are using Instagram as a marketing tool in their business. You will learn how to use Instagram in a way that will help drive a steady stream of leads to your design business each day.
Read More
What is the easiest way to find new clients? Word of mouth - i.e. when existing or former clients tell their friends and family about your products and services. And what is the easiest way of getting people to sing your praises and tell everyone they know about you? Create an amazing client experience! In this post I share 5 ways to wow your clients and make working with you easy, fun and stress free.
Read More
Working with the media takes time to build up over time. But once you do start being featured in media this provides you with massive social proof for your business and really helps to build up your authority. In this article I will share some tips for how to approach and interact with the media in order to get your design work published and help establish you as an expert in the industry.
Read More
In this post I share 8 ideas for how to name your creative business. Many of my students find this an overwhelming part of their business set up journey and can get bogged down to the point of procrastination when they are trying to find a name for their business. But there are a number of key things to consider as you think about naming your business including making sure that it is clear, easy to remember and also avoids legal troubles. Let’s take a look…
Read More
I always encourage students in my courses to create businesses that are diverse and multifaceted enough that they can weather any storm and survive the ups and downs that are inevitable in business. In this post I share 10 ideas for how to make more money in your creative business by either thinking about things a bit differently or by creating different sources of revenue.
Read More
Designers often struggle to know what to post on Instagram. They feel they aren’t being authentic, they lack consistency and they often aren’t sure what to post on a daily basis. So in this post I share some practical tips and ideas for how you can create more consistent content for Instagram in a way that feels authentic to you and your brand.
Read More
If you want to protect your business from the ups and downs of one to one client work then you need multiple streams of revenue. Here's how to create multiple streams of revenue inside your creative business.
Read More
In this post I share tips for how to shoot your own professional looking interior design photos using just your iPhone!
Read More
Until you know how much time you spend on client work, the way you price your fees and services will just be a guess. In this post I want to share why you should be tracking your time, how to track it and some software options you can use to do this.
Read More
There are a range of options for how to price your interior design or decoration services. In this article I go over the common pricing models for interior designers and how to charge for your design services.
Read More
If you are working in a creative field then Instagram should be a big part of your marketing efforts, but I know that it can be overwhelming to be creating consistently on Instagram. So in this post I share some of the things that work well for me.
Read More
The most important thing about creating a successful design or architecture business is understanding your clients' wants, needs and desired outcomes better than they understand them themselves. You have to shift from thinking and talking about services and products to thinking about the outcomes they really want. I’ll explain how in this post…
Read More
If you’re working in a 9-5 but want to start your own business the path from here to profitable business owner can feel very daunting. In this post I lay out three paths for how you can move from where you are now to starting your business and living the life you dream of. Plus I share my own path from 9-5 full-time corporate job to seven figure business owner (as a Mum of three!)…
Read More
In this post I share the main types of insurance you will want to consider as an interior designer and the best way of assessing your risk in relation to the work you do as an interior designer or architect.
Read More
The legal side of running a design business is something that worries many new designers (and many who have been in business for a long time as well!). In this post I share some ideas about how to think about the legal requirements of your business and some questions to ask yourself to ensure you feel confident that you are covered if anything were to go wrong inside your business.
Read More